Home Run Derby Livestream at Las Vegas T-Mobile Arena OOH

T-Mobile already owns the OOH placement on their T-Mobile arena in Las Vegas, so it just made sense that they would livestream the Home Run Derby that they were sponsoring from the huge digital screen outside the arena. And it also just made sense to promote T-Mobile's #HatsOff4Heroes social activation as much as possible during the livestream as well as during commercial breaks.

 

The clients asked to make the design as simple as possible, no animation at all as the timeline was tight, but the players hitting homers provide all the action necessary to keep the attention of passersby.

JENNY

Keene

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I'm Jenny and I'm a copywriter who can for reals write.

That's a bonus of working as a copy editor for years. I know how to properly use a semicolon, and when to (very rarely) use the passive voice.

 

But more importantly, I know what makes great creative, and the idea absolutely transcends the writing, although truly great writing can elevate a project to new heights. I'm a firm believer that, in this era of Insta-influencers and pay-to-skip-commercials and journalism-is-dead, any ad must first and foremost be entertainment. And that is my favorite thing to write—entertaining, preferably weird stuff that makes people stop scrolling and go, "Wait, I wanna watch this, I'm not ready to get off the toilet yet."

Let's keep them on that toilet. Together.

Ready to parler? Let's parler.

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