Home Run Derby Livestream at Las Vegas T-Mobile Arena OOH

T-Mobile already owns the OOH placement on their T-Mobile arena in Las Vegas, so it just made sense that they would livestream the Home Run Derby that they were sponsoring from the huge digital screen outside the arena. And it also just made sense to promote T-Mobile's #HatsOff4Heroes social activation as much as possible during the livestream as well as during commercial breaks.


The clients asked to make the design as simple as possible, no animation at all as the timeline was tight, but the players hitting homers provide all the action necessary to keep the attention of passersby.