KEXP Window Cling

The beloved Seattle indie radio station, KEXP, tasked a designer and me with rebranding their donor benefits program and creating a window cling for stores and other community members to display to show that they are offering discounts that KEXP donors may enjoy. They didn’t end up pulling the trigger on the rebrand, but I loved the concept!

JENNY

Keene

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I'm Jenny and I'm a copywriter who can for reals write.

That's a bonus of working as a copy editor for years. I know how to properly use a semicolon, and when to (very rarely) use the passive voice.

 

But more importantly, I know what makes great creative, and the idea absolutely transcends the writing, although truly great writing can elevate a project to new heights. I'm a firm believer that, in this era of Insta-influencers and pay-to-skip-commercials and journalism-is-dead, any ad must first and foremost be entertainment. And that is my favorite thing to write—entertaining, preferably weird stuff that makes people stop scrolling and go, "Wait, I wanna watch this, I'm not ready to get off the toilet yet."

Let's keep them on that toilet. Together.

Ready to parler? Let's parler.

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