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Aflac Duckchat

Lifestyle insurance provider Aflac wanted to demystify Open Enrollment for existing and potential customers alike, in a way that was nonthreatening, easy, and available 24/7. And ideally, using their Aflac spokes-duck. A Facebook Messenger chatbot manned (ducked?) by the Duck was the perfect solution.


DuckChat is not only funny and simple to use, it was also the first time anyone had ever been able to hear actual words from the beloved Aflac Duck. I'm pleased to have been able to give him his voice on this momentous occasion! I decided he would definitely say way too many dad jokes. I'm very, very pleased and proud to report that he still does! In fact, the dad joke inception of the Aflac Duck might be my greatest accomplishment.

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