Lead Copywriter on Walmart Annual Enrollment 2022 campaign (digital, direct mail, social, video, internal and external comms)
Lifestyle insurance provider Aflac wanted to demystify Open Enrollment for existing and potential customers alike, in a way that was nonthreatening, easy, and available 24/7. And ideally, using their Aflac spokes-duck. DuckChat is not only funny, simple to use, it's also the first time anyone has ever been able to hear actual words from the Aflac Duck, and I'm pleased to have been able to give him his voice on this momentous occasion!
I was asked to help create a brand for this Oregon historian, as well as website copy. Janice used to be a cabinet maker in a past life, so taking that information and seeing the parallels between that craft and the craft of building personal stories and histories made all the sense in the world.