Walmart Annual Enrollment 2022

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I Was Lead Copywriter on Walmart's Annual Enrollment 2022 campaign. Deliverables included digital, direct mail, social, video, internal and external comms.

JENNY

Lee Keene

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I'm Jenny and I'm a copywriter who can for reals write.

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That's a bonus of working as a copy editor for years. I know how to properly use a semicolon, and when to (very rarely) use the passive voice.

 

But more importantly, I know what makes great creative, and the idea absolutely transcends the writing, although truly great writing can elevate a project to new heights. I'm a firm believer that, in this era of Insta-influencers and pay-to-skip-commercials and journalism-is-dead, any ad must first and foremost be entertainment. And that is my favorite thing to write—entertaining, preferably weird stuff that makes people stop scrolling and go, "Wait, I wanna watch this, I'm not ready to get off the toilet yet."

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Let's keep them on that toilet. Together.

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Ready to parler? Let's parler.*

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*Excuse my Franglish, s'il vous plait! I do in fact speak conversational French and Spanish — if you're into that sort of thing when it comes to copywriters. So far, it's come in handy almost never!