Autotrader My Wallet
This was a B2B video piece we created for Autotrader to promote a new product release, My Wallet. The challenge was to take a great deal of complex information, and simplify and condense it for the 15-second video, while also maintaining the higher energy, promotional tone. Making flat, complicated stuff sound marginally less complicated is definitely one of the tricks I have up my sleeve. What else is up there? A photographic memory? A mindblowing marinara recipe? Legend says you have to pay me to find out!