T-Mobile Alaska Airlines "Beyond" Inflight Magazine

This was the back cover of the September, 2017 issue of the Alaska Airlines inflight magazine, Beyond, and I served as copywriter on the project.

 

The client liked this copy so much, they kept it running through February, 2018, and parts of the copy are still running in the magazine today.

JENNY

Keene

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I'm Jenny and I'm a copywriter who can for reals write.

That's a bonus of working as a copy editor for years. I know how to properly use a semicolon, and when to (very rarely) use the passive voice.

 

But more importantly, I know what makes great creative, and the idea absolutely transcends the writing, although truly great writing can elevate a project to new heights. I'm a firm believer that, in this era of Insta-influencers and pay-to-skip-commercials and journalism-is-dead, any ad must first and foremost be entertainment. And that is my favorite thing to write—entertaining, preferably weird stuff that makes people stop scrolling and go, "Wait, I wanna watch this, I'm not ready to get off the toilet yet."

Let's keep them on that toilet. Together.

Ready to parler? Let's parler.

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